Logo
- Use the provided logo file as-is. Do not recreate, redraw, or approximate it.
- Minimum display size: 120px wide for digital, 1.25 inches for print.
- Maintain clear space equal to the height of the "S" on all sides.
- Do not recolour, stretch, rotate, add effects, or place on busy backgrounds.
- Preferred backgrounds: white, black (#1C1C1C), or brand teal (#00BCC8).
Colour
Ink Black and White are the workhorses. Press Teal drives all accent moments — buttons, links, highlights, and key UI elements. Deep Teal is reserved for hover states. Signal Magenta is a limited-use decorative colour — see rules below.
- ✓ Product imagery and sticker design patterns (e.g. teal + magenta ribbon element)
- ✓ Decorative brand assets — ribbons, wave patterns, marketing visuals
- ✓ Social media and campaign graphics where visual energy is the goal
- ✗ Never use for UI elements — buttons, links, navigation, icons, form fields
- ✗ Never use for body copy or headings on the site
- ✗ Never use as a background colour for functional page sections
Typography
- Headings always uppercase. Body copy always sentence case.
- Do not use more than two type sizes on a single UI element.
- Fallback stack: Montserrat → Trebuchet MS → sans-serif
- Minimum body size: 14px screen, 9pt print.
Buttons
Two button styles. Primary for main actions, secondary for supporting actions. No rounded corners — keep edges sharp and flat.
- Primary CTA: Press Teal background, white uppercase label.
- Secondary: White/transparent background, Ink Black border and text.
- Hover state for primary: Deep Teal (#0099A8).
- No border-radius beyond 2px — flat, sharp edges are on-brand.
Voice & Tone
StickerPro is direct, unpretentious, and confident. We're not trying to be clever — we just make stickers, and we make it easy. The tone should feel like a knowledgeable person behind the counter: no fluff, no jargon, no overselling.
Direct
"Order in 3 steps. Ship in 3 days." — clear promises, no asterisks.
Hype-driven
Avoid "revolutionary," "game-changing," or inflated claims about stickers.
Practical
Lead with what matters: size, material, quantity, price. Make specs easy to find.
Vague
Don't say "premium quality" without backing it up with specifics.
Friendly
Conversational, but not forced. Contractions are fine. Humour only when natural.
Corporate
Avoid passive voice, buzzwords, or copy that sounds like it came from a committee.
Tagline
Confirmed tagline for launch. Use consistently across all touchpoints.
Quick Rules for Developers
- Brand fonts load from Google Fonts. Include both Montserrat and DM Sans in the <head>.
- Primary CTA button: Press Teal (#00BCC8) background, white uppercase label. Hover: #0099A8.
- Secondary CTA button: White background, Ink Black border and text.
- Avoid drop shadows, gradients, and rounded corners beyond 2px — keep it flat and sharp.
- Icons, if used, should be simple line-weight or filled monochrome. No decorative icon sets.
- Photography: product on clean white or neutral background only. No lifestyle stock.
- The ".ai" is part of the domain — use the full domain in formal references.
- Do not introduce additional brand colours without approval. Teal, Black, White, Grey only.
Brand Positioning & Messaging
StickerPro.ai is the fastest way to turn artwork into professional custom stickers — no design studio, no print shop friction. Upload, configure, done.
Competitor Positioning Map
Understanding how StickerPro.ai sits relative to the main players helps guide every brand and product decision. Our lane is simple + professional — no competitor currently owns both clearly.
| Brand | Strengths | Weaknesses | Their Lane |
|---|---|---|---|
| Sticker Mule | Strong brand, fast turnaround, cult following, great quality | Premium pricing, US-centric, limited product range, no real configurator | Premium / aspirational |
| StickerApp | Good product quality, broad material range, EU-based | Weak brand identity, forgettable UX, not well-known in Canada | Functional / utilitarian |
| VistaPrint | Huge brand awareness, generalist reach, frequent promotions | Corporate, impersonal, stickers are an afterthought, slow | Generalist print shop |
| StickerYou | Wide product range, Canadian, no-minimum orders, good quality | Cluttered UX, weak brand, feels dated, no platform positioning | Variety / flexibility |
| StickerPro.ai | Clean UX, instant pricing, built-in configurator, sharp brand, Canadian | New entrant, building trust, limited SKUs at launch | Simple + Professional |
No competitor clearly owns the intersection of professional quality and frictionless experience. Sticker Mule owns quality but not simplicity. StickerYou owns variety but not brand. StickerPro.ai owns both — and the platform tools to back it up.
The 6-Step Configurator Flow
The configurator is the core product experience and the main reason the .ai domain is justified. Every design and copy decision should reinforce that this flow is fast, obvious, and satisfying. It is the hero feature of the site.
Customer uploads their file. Accepted formats: PNG, SVG, PDF, AI, EPS. Minimum resolution guidance shown inline. No account required to start.
The platform reads the artwork and suggests a die-cut shape based on the design boundary. Customer can accept or adjust. This is the AI moment — make it feel smart and instant.
Material selection: White Vinyl, Clear Vinyl, Holographic, Matte, Gloss, Eco-Safe. Visual swatches shown. Each option includes a one-line description.
Slider or preset sizes. Customer sees a live preview of their sticker at the selected size relative to a reference object (e.g. a hand or credit card).
Quantity tiers shown with per-unit price — more stickers, lower unit cost. No minimum order on core products. MOQs clearly flagged where they apply (e.g. holographic = 25).
Total price updates in real time as the customer selects options. No quote requests, no waiting. One click to add to cart. Shipping estimate shown before checkout.
Upload → Shape → Finish → Size → Quantity → Price. Done.